Is this a new way forward for eBooks?
The thought of having to gear my writing to an advertiser would somewhat hinder the creative flow I would have thought, but the worrying thing is that when one publisher/company/writer starts using something like this and it becomes moderately successful, then the door is flung open for everyone else.
Imagine Frankenstein being sponsored by an electric company, or Sherlock Holmes having to insert adverts for ambulance-chasing lawyers, Patrick O’Brian in league with the holiday companies, Terry Pratchett and British Rail (his latest).
Seems to me that although this is obviously going to be a revenue stream for someone, I just hope that sense prevails and it doesn’t transfer to the mass market. Reading would never be the same again!